Digital Media
As experts on multi-channel strategies, we devise digital media buying plans that take into account the product, business landscape, target audience and campaign objectives.
Paid Search Marketing
We champion brands through user search intent and multi-channel proficiency.
Our team of paid search marketing specialists builds strategies and develops tools that improve bidding and optimization efficiency to help you maximize paid search results. We make sure that your business is present when a potential customer searches for you online while getting the most out of every peso you spend.
We look beyond click volume and use data in analyzing market behavior to ultimately help brands make smarter business decisions. Our team of SEM experts craft pragmatic approaches to achieve your business objectives, whether it’s increasing brand awareness, leads acquisition, sales or ROI.
Digital media buys can be segmented into two major campaign objective types:
Brand
Build brand recognition by utilizing channels that help businesses reach more audience through flexible targeting methods. Frequent and consistent large scale exposure can put the brand in the forefront of people’s minds in no time.
Performance
Our team will help you achieve the business bottom-funnel targets that you have set through highly measurable performance based- channels. These channels can help you measure campaign ROI and also track and attribute lead conversions, sales or phone calls to keywords and ads.
Our Tools
Performance Bidding
The Perfect Efficiency Model
The Perfect Efficiency Model is a math and statistics lead Adwords Intelligence Tool Kit that is designed to extract efficiency from Adwords. More than a decade of statistics, mathematical research, Google Adwords Integration plus our love for math and optimisation paved the way for Scorch’s standardized approach to optimization and bidding efficiency.
